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Consumer Behavior in the Internet I PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Thursday, 19 August 2010 16:41

To successfully implement your business online, it is key to understand the consumer behavior in the internet -

For e.g.HANOVER Direct Inc. - Major E-Commerce firm in US did a research to find out why internet consumers start to buy products in their web site but fail to purchase. The reasons were

  1. Web page takes time to load
  2. There is too much jargon in web page they do not understand
  3. Consumers become indecisive - they are not sure (need help)

What Hanover did was they built easily loading pages without jargon and with web chat, skype or live call customer help. It worked!!!

Likewise - It is important to understand how customers feel in your web site...

According to internetworldstat.com Sri Lanka had 1,163,500 Internet users as of Sept/09 - That was 5.5% penetration from total population.

Lets discuss about one aspect - How connection speed effects customers in internet

We can categorize internet users to main 3 speed areas (Along with what they expect from Web)

  1. Dial up (Text, Pictures)
  2. Broadband (Text ,Pictures, Music, Videos)
  3. PDA, Smartphone, Blackberry market  (Only text)

In 2009 December Sri Lanka had 101,900 broadband users, which is only 9% from total internet users. S oyour web site has to be able to cater the other two categories...

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