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Consumer Behaviour Online 6 : Why do people come online? PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Wednesday, 15 September 2010 02:08

Why do people come online? Four basic reasons.

1. Connect

Internet provides the best place for people to meet. In different different ways. The no.1 still being Emails. And social media catching up to be no.1. Online chat, Internet calls is another way of connecting through internet.

People prefer connecting through internet becuase its inexpensive and easier than other ways. Following are amazing statistics about people connecting online

 

2. Enjoy

People come online to Enjoy. The basic enjoyment options are shopping and audio video media. Online shopping is cheap and very informative - The online shopping mall - eBay's site statistics - on an average day a vehicle is sold every 2 minutes, a car part or accessory sold every 3 seconds, diamond jewelry sold every 83 seconds, and timberland shoes sold every 10 minutes. eBay brings buyers and sellers together, The company has 83 million registered users with net revenue pf $531M in Q3 2003.

Audio and video viewing needs speical technical access like ADSL. But still people are logining in to youtube and local sites like www.elakiri.com looking for entertainment.

3. Learn

News, Travelling info, Jobs, Weather, Sports and general education are the points that attract learners to Internet. My boss used to say - "Guruthuma" to google. Because google has become that "He who knows all" person we had in villages.

One of the most visited sites in Sri Lanka are www.adaderana.lk (News), www.topjobs.lk (Jobs) and www.thepapare.lk (Sports). All of them are packed with these learn aspect.

Online classes is another great way of learning in the internet.

4. Trade

Finally people login to internet to do business. Purachasing electronic items, paying bills, making travel reservations are main trade points. The popularity of www.wow.lk (Ads site) is because of this aspect.

Sri Lanka being a developing country - out purchasing power is less but is having a great potential to grow. You can see this by looking at massive no.of CIMA, CIM, ACCA students who pay online.

 

Last Updated on Sunday, 19 September 2010 17:05

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