Contact Detail

RIBELZ Web Solutions.

51B, S.D.S.Jayasinghe Mawatha,
Kohuwala, 10250 Nugeoda, Sri Lanka

Tel : 0114344848 Telephone
Mob : 0778713155Mobile Phone Number:

RSS FEEDS

Find us on Facebook

Market Segmentation Online : 1.Basic Markets PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Wednesday, 22 September 2010 16:08

Lets discuss a new topic today. Its online market segmentation.

Marketers are well aware of the Segmentation, Targeting, Positioning or STP Marketing. Segmenting is the first of those strategies. We are going to discuss segmenting in E-Marketing.

First post about segmenting is about the three basic markets that both sell and buy to each other. They are Businesses, Governments and consumers.

 

1. Business Market

Contains the businesses and institutions. In the most biggest market in internet because many firms are present online than consumers. This is why B2B activity online is only second to B2C.

For e.g.

1. DHL - maintains a database of its' corporate clients. And the clients can login to their companies account and see where their package is.

2. A web designing company will directly target the Business Market.

2. Government Market

This is applicable to many developed countries, where governments purchase online. Not very much applicable to Sri Lanka yet. But take a country like US - US govt. is the worlds largest buyer of goods and service (http://www.sba.gov/contractingopportunities/index.html)

But businesses willing to target govt market will have unique challenges like rules,paperwork..etc.

3. Consumer Market

Is the biggest ever market. And the market potential is unlimited. Majority of products target this market for its capacity. The success stories of online marketing directed at consumers are Amazon, Ebay, 1-800 Flowers and Kapruka, Topjobs.lk and gossiplankanews.

 

We will next talk about examples to all these three markets selling to each other. i.e. B2B, B2C, B2G, C2B, C2G, C2C - so on and so forth examples.

 

Comments  

 
0 #27 sexy clothes 2015-07-31 22:42
Obtaining a sexy dresses? Look into this
Quote
 
 
0 #26 ppc marketing 2015-07-22 10:16
Hey would you mind letting me know which web host you're working with?
I've loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most.

Can you suggest a good web hosting provider at a fair price?

Many thanks, I appreciate it!
Quote
 
 
0 #25 free cash flow 2015-07-13 17:03
Hi to every body, it's my first go to see of this webpage;
this weblog includes awesome and in fact fine information designed for
visitors.
Quote
 
 
0 #24 Chelsey 2015-07-08 13:35
Why individuals are dead wrong surrounding seo and as a result the reasons you should ought to see
this ground-breaking report.
Quote
 
 
0 #23 seo for small 2015-05-26 06:44
Will attempt out firefox and these tools now.
Quote
 
 
0 #22 full line exhaust 2015-05-14 01:32
You could possibly be wondering how can a muffler actually work.
As the oil flows inside process, it undergoes separation from your discharge stream before it really is cooled and filtered.

However, in case you are having a bigger garbage bag
that measures 79 x 119 cm, make use of this data:.
Quote
 
 
0 #21 seo sales center 2015-05-04 01:43
Hello my friend! I wish to say that this post is amazing, nice written and include almost all significant
infos. I would like to peer extra posts
like this .
Quote
 
 
0 #20 Jasa Statistik 2015-04-23 19:55
It's wonderful that you aree getting thoughts from this piece
of writing as well as from our discussion made here.

Here is my web site - Jasa
Statistik: http://bandung-statistika.com/jasa-pembuatan-skripsi-murah-di-medan/
Quote
 
 
0 #19 reliable used 2015-04-01 10:43
Howdy! Would you mind if I share your blog with my twitter group?
There's a lot of people that I think would really enjoy your content.
Please let me know. Thank you
Quote
 
 
0 #18 https://www. 2015-03-27 20:22
They might only have to certainly be a somewhat more creative, observant,
and diligent in contrast to other marketers. Amanda O'Brien can be a successful e - Bay Powerseller and author of two best-selling e - Bay home study courses - 'The 2,500 Per Week e - Bay
Powersellers Secrets' and 'The Ultimate e - Bay Success System'.
You must ensure that any template you end up picking features a LIFETIME support guarantee, and may also support
as numerous images while you want.
Quote
 

Add comment


Security code
Refresh

logo footer   POWERED BY RIBELZ - WEB DESIGNING FIRM IN SRI LANKA - COPYRIGHT 2010