Contact Detail

RIBELZ Web Solutions.

51B, S.D.S.Jayasinghe Mawatha,
Kohuwala, 10250 Nugeoda, Sri Lanka

Tel : 0114344848 Telephone
Mob : 0778713155Mobile Phone Number:


Find us on Facebook

Market Segmentation Online : 1.Basic Markets PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Wednesday, 22 September 2010 16:08

Lets discuss a new topic today. Its online market segmentation.

Marketers are well aware of the Segmentation, Targeting, Positioning or STP Marketing. Segmenting is the first of those strategies. We are going to discuss segmenting in E-Marketing.

First post about segmenting is about the three basic markets that both sell and buy to each other. They are Businesses, Governments and consumers.


1. Business Market

Contains the businesses and institutions. In the most biggest market in internet because many firms are present online than consumers. This is why B2B activity online is only second to B2C.

For e.g.

1. DHL - maintains a database of its' corporate clients. And the clients can login to their companies account and see where their package is.

2. A web designing company will directly target the Business Market.

2. Government Market

This is applicable to many developed countries, where governments purchase online. Not very much applicable to Sri Lanka yet. But take a country like US - US govt. is the worlds largest buyer of goods and service (

But businesses willing to target govt market will have unique challenges like rules,paperwork..etc.

3. Consumer Market

Is the biggest ever market. And the market potential is unlimited. Majority of products target this market for its capacity. The success stories of online marketing directed at consumers are Amazon, Ebay, 1-800 Flowers and Kapruka, and gossiplankanews.


We will next talk about examples to all these three markets selling to each other. i.e. B2B, B2C, B2G, C2B, C2G, C2C - so on and so forth examples.



0 #35 balayı otelleri 2015-11-06 16:35
I was able to find good advice from your content.

Here is my web page - balayı otelleri listesi:
0 #34 antalya otelleri 5 2015-11-06 16:21
Hello, I think your website might be having browser compatibility issues.

When I look at your blog in Opera, it looks fine but when opening in Internet Explorer, it has
some overlapping. I just wanted to give you a quick heads up!
Other then that, amazing blog!

My blog :: antalya otelleri 5 yıldızlı herşey dahil:
0 #33 seo company mumbai 2015-10-07 10:32
If your website needs much more traffic, you might have already looked at other advertising options.
Though there are incredibly other marketing avenues that
you could try as a way to improve your traffic, however, search engine
marketing is one of the very ideal way to attract massive levels of traffic that you've never seen before.

Here is my web page :: seo
company mumbai:
0 #32 My Online Business 2015-09-05 05:47
Thank you a lot for sharing this with all of us you
actually understand what you are speaking about!

Bookmarked. Please also consult with my site =). We may have a
hyperlink change agreement between us
0 #31 duvardan duvara hal 2015-09-02 15:08
I quite like looking through a post that will make men and women think.
Also, thank you for allowing for me to comment!
0 #30 market research 2015-08-25 02:00
Hi! I could have sworn I've been to this website before but
after reading through some of the post I realized it's new to me.
Anyhow, I'm definitely delighted I found it and I'll be bookmarking
and checking back frequently!
0 #29 The Easy Life System 2015-08-20 08:55
Keep this going please, great job!
0 #28 how long does 2015-08-17 22:49
This is really interesting, You're a vdry skilled blogger.
I have joined yolur rss feed and look forwaqrd to seeing more of your wonderful post.
Also, Ihave sharedd your site in my social networks!

My web bloog :: how long does organic seo take:
0 #27 sexy clothes 2015-07-31 22:42
Obtaining a sexy dresses? Look into this
0 #26 ppc marketing 2015-07-22 10:16
Hey would you mind letting me know which web host you're working with?
I've loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most.

Can you suggest a good web hosting provider at a fair price?

Many thanks, I appreciate it!

Add comment

Security code