Contact Detail

RIBELZ Web Solutions.

51B, S.D.S.Jayasinghe Mawatha,
Kohuwala, 10250 Nugeoda, Sri Lanka

Tel : 0114344848 Telephone
Mob : 0778713155Mobile Phone Number:


Find us on Facebook

Market Segmentation Online : 3. Segmentation Bases PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Tuesday, 05 October 2010 02:41

Online marketing is typically the same as Traditional marketing in terms of the bases. Only exception is that there are numerous different bases that could be adopted in online marketing.

Segmenting bases are

1. Demographics

E.g.Age, Income, Gender, Education level, ethnicity


Following are some basic demographics on Linked - In

2. Geographics

This is basically the location from which your clients come from.

E.g. City, Village, State, Country, Region..etc.

Google Analytics provides a very good tool with which you can even track the city of your site visitors (In Sri Lanka - Only Colombo and Kandy Possible, But in US hundreds of cities possible)

Given below are goegraphic data about Facebook users.



3. Psychographics

Activation, Interests, opinions, Personality, Values...etc.


4. Behaviour with resepct to the Product

Usage, Benefits sought, Brand loyalty, user status..etc.

Apart from this basic bases, even combined bases like geo-demographics could be used.

Or as i said above numerous bases like Budget can be used.

These bases are specially important in Search Engine Optimization and online market research. For e.g. Check out how people visited social networking sites -


Next we shall discuss Market segmentation by behaviour in detail - The most important of the four bases.


0 #17 Joomla design 2015-02-26 23:10
I'll right away seize your rss feed as I can not
find your email subscription link or e-newsletter service.
Do you have any? Kindly permit me understand
in order that I may subscribe. Thanks.

My homepage: Joomla design:
0 #16 social media 2015-02-26 05:46
ӏncredible quest theгe. What occurred after?
Good luck!

Ϝeel free to visit my site: social media
marketing services:
0 #15 Countertops 2015-02-24 14:30
Good post. I learn something new and challenging on sites I stumbleupon everyday.
It will always be helpful to redad through conntent froom other writers and practicce something from their sites.

My weblog ... Countertops:
0 #14 seo services uk 2015-02-22 15:04
hi!,I really likoe your writing very much! percentage we keep up a correspondence extra abgout your article on AOL?
I require an expert on this house tto solve my problem.

Maybe that is you! Taking a look forward to ssee you.

Also visit my web-site; seo services uk:
0 #13 viagra online 2015-02-16 10:58
Hi pipls!
0 #12 generic viagra 2015-02-16 00:57
Hi pipls!
0 #11 buy viagra 2015-02-15 22:48
Hi pipls!
0 #10 viagra 2015-02-15 12:08
Hi pipls!
0 #9 search engine 2015-02-04 12:29
Hey! I could have sworn I've been to this site
before but after browsing through some of the post I realized it's new
to me. Anyways, I'm definitely delighted I found
it and I'll be bookmarking and checking back frequently!
0 #8 free wordpress 2015-02-01 13:08
My spouse and I stumbled over here different web page
and thought I might as well check things out. I like what I
see so now i'm following you. Look forward to looking over your web page for a second time.

Add comment

Security code