Contact Detail

RIBELZ Web Solutions.

51B, S.D.S.Jayasinghe Mawatha,
Kohuwala, 10250 Nugeoda, Sri Lanka

Tel : 0114344848 Telephone
Mob : 0778713155Mobile Phone Number:


Find us on Facebook

Market Segmentation Online : 3. Segmentation Bases PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Tuesday, 05 October 2010 02:41

Online marketing is typically the same as Traditional marketing in terms of the bases. Only exception is that there are numerous different bases that could be adopted in online marketing.

Segmenting bases are

1. Demographics

E.g.Age, Income, Gender, Education level, ethnicity


Following are some basic demographics on Linked - In

2. Geographics

This is basically the location from which your clients come from.

E.g. City, Village, State, Country, Region..etc.

Google Analytics provides a very good tool with which you can even track the city of your site visitors (In Sri Lanka - Only Colombo and Kandy Possible, But in US hundreds of cities possible)

Given below are goegraphic data about Facebook users.



3. Psychographics

Activation, Interests, opinions, Personality, Values...etc.


4. Behaviour with resepct to the Product

Usage, Benefits sought, Brand loyalty, user status..etc.

Apart from this basic bases, even combined bases like geo-demographics could be used.

Or as i said above numerous bases like Budget can be used.

These bases are specially important in Search Engine Optimization and online market research. For e.g. Check out how people visited social networking sites -


Next we shall discuss Market segmentation by behaviour in detail - The most important of the four bases.


0 #23 London contractor 2015-04-11 14:53
Very quickly this site will be famous amonbg all blogging and site-building visitors, due to it's fastidious articles
0 #22 ip phones 2015-03-11 18:07
Howdy this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually
code with HTML. I'm starting a blog soon but have no
coding expertise so I wanted to gget guidance from someone with experience.
Any herlp would be enormously appreciated!

Also visit my web blog: ip phones:
0 #21 Marble Kitchens 2015-03-05 07:52
hello there and thank you for your info – I have definitely picked up something new from right here.
I did however expertise a few technical issues using
this web site, aas I experienced to reload thee
websitge lots of times previous to I could get it to load correctly.
I had been wondering if yiur hosting is OK? Not that I am complaining, but slow loading
instances times will sometimes affect your placement in google and
can damage your high quality score iif advertising and
marketting wkth Adwords. Well I am adding this RSSto my email
and can look out for a lot more of yoour respective intriguing content.
Make sure yoou update this again soon.

Also visit my weeb page: Marble Kitchens:
0 #20 Granite Kitchens 2015-03-05 03:35
Hi, just wanted to mention, I enjoyed this article.
It was helpful. Keep on posting!

Have a look at my web blog - Granite Kitchens:
0 #19 E-Commerce Websites 2015-03-03 19:27
Unquestionably believe that which you said. Your favorite
reason appeared to be on the web the easiest thing to be aware of.
I say to you, I certainly get annoyed while people think about worries that
they plainly don't know about. You managed
to hiit thee nail upon the top and defined out
the whole thing without having side-effects , people can take a signal.
Will probably be back to get more. Thanks

my page - E-Commerce Websites:
0 #18 silestone Counters 2015-03-03 14:45
My programmer is trying to persuade me too move to .net from PHP.
I have always disliked the idea because of the costs. But he's tryiong none the less.
I've been using Movable-type on several websites for about
a year and am worried about switching to another platform.

I have heard great thimgs about there a way I can transfer all my wordpress posts into it?
Any help would be really appreciated!

my web site: silestone Counters:
0 #17 Joomla design 2015-02-26 23:10
I'll right away seize your rss feed as I can not
find your email subscription link or e-newsletter service.
Do you have any? Kindly permit me understand
in order that I may subscribe. Thanks.

My homepage: Joomla design:
0 #16 social media 2015-02-26 05:46
ӏncredible quest theгe. What occurred after?
Good luck!

Ϝeel free to visit my site: social media
marketing services:
0 #15 Countertops 2015-02-24 14:30
Good post. I learn something new and challenging on sites I stumbleupon everyday.
It will always be helpful to redad through conntent froom other writers and practicce something from their sites.

My weblog ... Countertops:
0 #14 seo services uk 2015-02-22 15:04
hi!,I really likoe your writing very much! percentage we keep up a correspondence extra abgout your article on AOL?
I require an expert on this house tto solve my problem.

Maybe that is you! Taking a look forward to ssee you.

Also visit my web-site; seo services uk:

Add comment

Security code