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Market Segmentation Online : 3. Segmentation Bases PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Tuesday, 05 October 2010 02:41

Online marketing is typically the same as Traditional marketing in terms of the bases. Only exception is that there are numerous different bases that could be adopted in online marketing.

Segmenting bases are

1. Demographics

E.g.Age, Income, Gender, Education level, ethnicity

 

Following are some basic demographics on Linked - In

2. Geographics

This is basically the location from which your clients come from.

E.g. City, Village, State, Country, Region..etc.

Google Analytics provides a very good tool with which you can even track the city of your site visitors (In Sri Lanka - Only Colombo and Kandy Possible, But in US hundreds of cities possible)

Given below are goegraphic data about Facebook users.

 

 

3. Psychographics

Activation, Interests, opinions, Personality, Values...etc.

 

4. Behaviour with resepct to the Product

Usage, Benefits sought, Brand loyalty, user status..etc.

Apart from this basic bases, even combined bases like geo-demographics could be used.

Or as i said above numerous bases like Budget can be used.

These bases are specially important in Search Engine Optimization and online market research. For e.g. Check out how people visited social networking sites -

 

Next we shall discuss Market segmentation by behaviour in detail - The most important of the four bases.

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