Contact Detail

RIBELZ Web Solutions.

51B, S.D.S.Jayasinghe Mawatha,
Kohuwala, 10250 Nugeoda, Sri Lanka

Tel : 0114344848 Telephone
Mob : 0778713155Mobile Phone Number:


Find us on Facebook

Market Segmentation Online : 4. Segmenting by Behaviour PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Wednesday, 13 October 2010 01:51

Out of the 4 bases we discussed in the last post - Segmenting by behaviour is the most important and most widely used. Reason is very simple - Segmenting by age or location can have less effect than segmenting by the consumers behaviour with regard to the product. What usually happens is segmenting by behaviour follows with a demographic and geographic segmentation.

Segmenting by behaviour has 2 main areas.

1. Benefit segmentation

Seperating by the benefits sought by the consumers.

Offline example - Micromax mobile segmented a part of mobile phone users who wanted their mobile to have long lasting battery without recharging (Because they didn't have electricity). Micromax came up with X2i - a phone that reduced Nokia market share from 62% to 50%.

2. Usage segmentation

Segmenting by how they use the internet.

There are several interesting ways to segment.

1. Access speed

People access internet through dial up, broadband or their mobile internet connections. The varying speed of these effect their behaviour. For e.g. Only a broadband user will watch videos or download videos.

Article by Chamath Palihapitiya - Vice President (User growth, mobile and international) of Facebook said more than 100 million users now login to Facebook through their mobile.


2. Time online

Users can be separated to 6 different parts based on the time they spend online & their activity. They are

  • Simplifiers - Use internet for a specific task
  • Surfers - Comes online to see whats new
  • Connectors - Comes online to connect with communities..etc
  • Bargainers - Comes online to find good deals
  • Routiners - Comes online primarily for content
  • Sportsters - Same like routiners, But comes online for Sports & Entertainment mainly
Classification by time spent and other details given below

3. Industry Specific



You can build up your own segmenting by behaviour method using your industry specific behaviours. For e.g. A Car web site owner classified his site visitors as


  • Explorers - Buy vehicle within 2 months of visits to the site
  • Off-roaders - Lot of site visits, But buy offline
  • Cruisers - Visits often. Buy rarely, but convince others to buy


Next post we will discuss some cool ways of target marketing online.

Last Updated on Friday, 05 November 2010 05:15


0 #25 Social Bookmarking 2014-11-17 19:35
Inspiring quest there. What happened after?

Here is my homepage; Social Bookmarking:
0 #24 online Jobs 2014-11-08 11:25
Heya i'm for the first time here. I found this board and I find It really useful & it helped
me out much. I hope to give something back and
aid others like you helped me.
0 #23 internet websites 2014-11-08 08:26
Fine way of telling, and fastidious article to get
data on the topic of my presentation subject matter, which i am going to convey in college.
0 #22 guaranteed seo 2014-11-06 00:21
It's possible for you to Get Help with Other Things.
Designing a website,handlin g your social media marketing campaigns, assembling more and a
site can be a lot to do by yourself, but many businesses that offer SEO
services will be able to help you with these matters as well.
This can take more off of your plate and also help ensure that you just get the results
that you are going for.
0 #21 2014-11-03 08:38
It is very easy to understand, when your car is extensively used, more power is required.
Again, this is only the case, if you are confident
they your car is in pretty good shape and the only problem
is engine. Most common tech feature is the engine specification,
review writer or presenter must mention the power of the engine
in horse power to describe the power of engine in a car review.
0 #20 cheap backlinks 2014-10-31 07:25
Fantastic beat ! I wish to apprentice while you amend
your web site, how could i subscribe for a blog site?
The account aided me a acceptable deal. I had been a little bit acquainted of this your
broadcast provided bright clear concept

Feel free to visit my site: cheap backlinks social bookmarking:
0 #19 SEO Companies 2014-09-24 08:46
I have read a few good stuff here. Definitely worth bookmarking for revisiting.
I surprise how so much attempt you place to make the sort of wonderful informative web site.

Look into my web blog - SEO Companies Manchester:
0 #18 Ethernet over Copper 2014-08-28 11:01
Greetings, I believe your web site may be having browser compatibility issues.
When I take a look at your website in Safari, it looks fine however, if opening in Internet Explorer,
it's goot some overlapping issues. I just wanted to give you
a quick heads up! Aside from that, fantastic blog!
0 #17 ankara matematik 2014-08-19 05:05
Way cool! Some extremely valid points! I appreciate you penning this
article plus the rest of the site is really good.
0 #16 Backlink Popularity 2014-08-18 12:22
After llooking аt a handful օf the boog posts օn yyour web ρage, I seriously likе your technique ߋf writing a blog.
I book marked іt tto my bookmark website list ɑnd wіll bе checking bacқ in tҺe near future.
Ƥlease visit mƴ website as ѡell ɑnd lеt me knoѡ
ɦow yߋu feel.

Here іs mʏ blog - Backlink Popularity checker:

Add comment

Security code