Contact Detail

RIBELZ Web Solutions.

No.45/4, 2nd lane,
Rubberwatta road,

Tel : 0114344848 Telephone
Mob : 0778713155Mobile Phone Number:


Find us on Facebook

Market Segmentation Online : 4. Segmenting by Behaviour PDF Print E-mail
Nadheera -E-Business Consultant @ RIBELZ | Wednesday, 13 October 2010 01:51

Out of the 4 bases we discussed in the last post - Segmenting by behaviour is the most important and most widely used. Reason is very simple - Segmenting by age or location can have less effect than segmenting by the consumers behaviour with regard to the product. What usually happens is segmenting by behaviour follows with a demographic and geographic segmentation.

Segmenting by behaviour has 2 main areas.

1. Benefit segmentation

Seperating by the benefits sought by the consumers.

Offline example - Micromax mobile segmented a part of mobile phone users who wanted their mobile to have long lasting battery without recharging (Because they didn't have electricity). Micromax came up with X2i - a phone that reduced Nokia market share from 62% to 50%.

2. Usage segmentation

Segmenting by how they use the internet.

There are several interesting ways to segment.

1. Access speed

People access internet through dial up, broadband or their mobile internet connections. The varying speed of these effect their behaviour. For e.g. Only a broadband user will watch videos or download videos.

Article by Chamath Palihapitiya - Vice President (User growth, mobile and international) of Facebook said more than 100 million users now login to Facebook through their mobile.


2. Time online

Users can be separated to 6 different parts based on the time they spend online & their activity. They are

  • Simplifiers - Use internet for a specific task
  • Surfers - Comes online to see whats new
  • Connectors - Comes online to connect with communities..etc
  • Bargainers - Comes online to find good deals
  • Routiners - Comes online primarily for content
  • Sportsters - Same like routiners, But comes online for Sports & Entertainment mainly
Classification by time spent and other details given below

3. Industry Specific



You can build up your own segmenting by behaviour method using your industry specific behaviours. For e.g. A Car web site owner classified his site visitors as


  • Explorers - Buy vehicle within 2 months of visits to the site
  • Off-roaders - Lot of site visits, But buy offline
  • Cruisers - Visits often. Buy rarely, but convince others to buy


Next post we will discuss some cool ways of target marketing online.

Last Updated on Friday, 05 November 2010 05:15


0 #5 en iyi boşanma 2014-07-26 04:36
Its such as you learn my mind! You seem to know so much about this, like
you wrote the e book in it or something.
I feel that you simply can do with some p.c. to drive the message
home a bit, however instead of that, this is fantastic blog.
A great read. I will certainly be back.
0 #4 ankara matematik 2014-07-13 05:01
I'm not sure exactly why but this web site is loading very slow for me.
Is anyone else having this issue or is it a problem on my end?
I'll check back later and see if the problem still exists.
0 #3 comparativa hosting 2014-06-16 20:16
Hola mi miembro de la familia ! Yo quiero deseo de decir que este artículo es asombrosa ,
agradable escrito y vienen con include casi infos . Me había como a mirar más posts como
0 #2 No Sick Fish 2014-05-31 03:23
I drop a lеave a response each time I like a
аrticle on a website or I have something to contribute to the conversatiоn. Usually it's
a result of the sincerness displayed in the article I
read. And after this post Mɑrkеt Segmentation Online : 4.
Segmenting by BeҺaviour. I was moved enough to create a comment :-)
I do have 2 ԛuestions fօr you if yߋu do not mind.

Is it only me or do some of the ϲomments come across as
іf theү are left by Ьrain ԁead visitors? :-Ρ And, if you aгe posting at
other places, I'd like to follow you. Ԝοuld yоu make a liѕt the
complete urls of all your communitу sites liҡe your Facebook рage, twitter fеed, or lіnkеdin profile?

Also visit my site :: Nօ Sick
0 #1 website designed 2014-04-03 04:01
If yoս desire to increase үour experience just kеep visiting tɦis web site
anԁ be updated ѡith tɦe hottest infoгmation posted heгe.

Add comment

Security code